Do business like a local

Challenge

To position itelligence international as one of the leading implementation partners for the omnichannel solution hybris. To this end, a campaign is to be developed that all country subsidiaries can localize and deploy. The story must work at an intercultural level.

Idea

With itelligence and hybris, dealers are as close to their customers as they use to be. They do “business like a local”. And they do this around the world. We tell this story at numerous levels.

Strategy and Execution

• The development of story, claim and campaign mechanisms – directed at an international roll-out
• The development of a unique look for the campaign that sill complies with corporate design guidelines
• Conception and production of the campaign film
• Texts of the entire campaign in English and in German
• Layout of banners and ads